The Knesset Observer
The Knesset Observer
"The Knesset Observer" is a solo project I created in my free time following the events in Israel in 2023, particularly the legislative reform.
Driven by a need to better understand what was happening, I began watching Knesset committee broadcasts and quickly realized how valuable it would be for everyone to have clear, concise summaries to stay informed and engaged with the legislative process.
Type
Responsive Web App
Date
2023
Industries
Government
Civic Engagement
Information Accessibility
Challenge
The Israeli Knesset's legislative process is complex and difficult for the public to follow. Existing information is often scattered, technical, and inaccessible to non-experts.
Solution
The Knesset Observer simplifies legislative tracking by offering a clear, user-friendly platform where users can easily monitor bills, Knesset members, and parties, while understanding key highlights at a glance.
Making Legislative Activity Digestible
The Knesset website can overwhelm users with hundreds of proposals, most of which won’t go anywhere.
“On the Agenda” screen cuts through the noise, showing only bills moving toward a preliminary reading.
It helps users focus on real, active legislation, bridging the gap between citizens and what’s actually happening.
Personalized Bill Tracking
The "My Bills" screen lets users follow specific proposals they’ve chosen to track.
Smart filters enable sorting by status: unread updates, still-active bills, those removed from the agenda, or newly passed laws.
This structure allows users to stay effortlessly informed, without getting lost in the bureaucracy.
Legislation that made it, all in one place
The “Passed Laws” screen displays all laws enacted during a specific Knesset term, filling a crucial gap in how citizens access historical data.
Instead of digging through cumbersome government websites, users get a streamlined, searchable overview of actual legislative outcomes.
The Law Page – Where Clarity Meets Depth
The Law Page – Where Clarity Meets Depth
Each law card highlights what matters: the proposal’s topic, the committee it was discussed in, who proposed it (with photo and party affiliation), and a short, plain-language summary.
Each law card highlights what matters: the proposal’s topic, the committee it was discussed in, who proposed it (with photo and party affiliation), and a short, plain-language summary.
Cross-Screen UX Value: Radical Transparency and Accessibility
Cross-Screen UX Value: Radical Transparency and Accessibility
Advanced filters let users explore legislation based on what truly matters to them - whether it’s the law’s content, its initiators, or just a smart keyword.
Advanced filters let users explore legislation based on what truly matters to them - whether it’s the law’s content, its initiators, or just a smart keyword.
The Law Simulator - See the change, side by side
Amendments are often obscure and hard to follow.
The law simulator displays the original law alongside proposed changes, with clear explanations for each edit.
This is a first-of-its-kind tool in the Israeli civic space - and a big leap in legislative transparency.
Every debate, made accessible - The Discussion Hub
Every committee discussion about a law is archived and enriched with accessibility tools:
AI-powered chaptering
Speaker segmentation
Readable transcripts
Advanced search (whether within one meeting or across all discussions of a bill)
Design Process
User Research Methodology
Survey
To validate the core product idea and test initial hypotheses, I conducted a survey targeting potential users. The goal was to assess the need for a product like this and identify whether the underlying assumptions were aligned with real user needs.
N = 45
Interviews
I followed up with in-depth interviews to explore user personas on a deeper level. These conversations focused on uncovering pain points, behaviors, and motivations - to understand what would truly drive engagement with the product.
N = 10
User Research Insights
Language Barrier
Information Overload
Transparency Gap
Erosion of Trust in Media
User Personas
Yiftach Sade
Yiftach runs a family restaurant and wants to stay informed about legislation that might affect his business.
Age
41
Status
Married + 2
Location
Nes Tziona
Education
Culinary School
Yiftach Sade
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Yiftach Sade
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Yiftach Sade
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I don’t have time to read long articles. Just give me the key points so I know how new laws could impact my business.”
Yiftach Sade
Yiftach runs a family restaurant and wants to stay informed about legislation that might affect his business.
Age
41
Status
Married + 2
Location
Nes Tziona
Education
Culinary School
Yiftach Sade
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Yiftach Sade
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Yiftach Sade
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I don’t have time to read long articles. Just give me the key points so I know how new laws could impact my business.”
Yiftach Sade
Yiftach runs a family restaurant and wants to stay informed about legislation that might affect his business.
Age
41
Status
Married + 2
Location
Nes Tziona
Education
Culinary School
Yiftach Sade
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Yiftach Sade
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Yiftach Sade
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I don’t have time to read long articles. Just give me the key points so I know how new laws could impact my business.”
Yiftach Sade
Yiftach runs a family restaurant and wants to stay informed about legislation that might affect his business.
Age
41
Status
Married + 2
Location
Nes Tziona
Education
Culinary School
Yiftach Sade
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Yiftach Sade
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Yiftach Sade
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I don’t have time to read long articles. Just give me the key points so I know how new laws could impact my business.”
Yiftach Sade
Yiftach runs a family restaurant and wants to stay informed about legislation that might affect his business.
Age
41
Status
Married + 2
Location
Nes Tziona
Education
Culinary School
Yiftach Sade
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Yiftach Sade
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Yiftach Sade
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I don’t have time to read long articles. Just give me the key points so I know how new laws could impact my business.”
Yiftach Sade
Yiftach runs a family restaurant and wants to stay informed about legislation that might affect his business.
Age
41
Status
Married + 2
Location
Nes Tziona
Education
Culinary School
Yiftach Sade
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Yiftach Sade
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Yiftach Sade
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I don’t have time to read long articles. Just give me the key points so I know how new laws could impact my business.”
Yiftach Sade
Yiftach runs a family restaurant and wants to stay informed about legislation that might affect his business.
Age
41
Status
Married + 2
Location
Nes Tziona
Education
Culinary School
Yiftach Sade
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Yiftach Sade
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Yiftach Sade
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I don’t have time to read long articles. Just give me the key points so I know how new laws could impact my business.”
Yiftach Sade
Yiftach runs a family restaurant and wants to stay informed about legislation that might affect his business.
Age
41
Status
Married + 2
Location
Nes Tziona
Education
Culinary School
Yiftach Sade
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Yiftach Sade
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Yiftach Sade
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I don’t have time to read long articles. Just give me the key points so I know how new laws could impact my business.”
Maya Cohen
Maya works as a high school history teacher and wants to stay informed about legislation that impacts her daily life and her ability to teach current events accurately and confidently.
Age
32
Status
Married + 2
Location
Haifa
Education
B.Ed
Maya Cohen
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Maya Cohen
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Maya Cohen
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Maya Cohen
Maya works as a high school history teacher and wants to stay informed about legislation that impacts her daily life and her ability to teach current events accurately and confidently.
Age
32
Status
Married + 2
Location
Haifa
Education
B.Ed
Maya Cohen
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Maya Cohen
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Maya Cohen
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Maya Cohen
Maya works as a high school history teacher and wants to stay informed about legislation that impacts her daily life and her ability to teach current events accurately and confidently.
Age
32
Status
Married + 2
Location
Haifa
Education
B.Ed
Maya Cohen
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Maya Cohen
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Maya Cohen
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Maya Cohen
Maya works as a high school history teacher and wants to stay informed about legislation that impacts her daily life and her ability to teach current events accurately and confidently.
Age
32
Status
Married + 2
Location
Haifa
Education
B.Ed
Maya Cohen
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Maya Cohen
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Maya Cohen
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Yiftach Sade
Yiftach runs a family restaurant and wants to stay informed about legislation that might affect his business.
Age
41
Status
Married + 2
Location
Nes Tziona
Education
Culinary School
Yiftach Sade
Goals
Stay updated on laws affecting taxation and small businesses.
Understand how new laws will directly impact his business.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Yiftach Sade
Pain Points
Business-related laws are explained with bias, often pushing a specific agenda.
It’s difficult to find a clear, neutral summary of how proposed laws might impact small businesses.
Having to sift through multiple sources just to piece together the full story is time-consuming.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Yiftach Sade
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Yiftach Sade
Yiftach runs a family restaurant and wants to stay informed about legislation that might affect his business.
Age
41
Status
Married + 2
Location
Nes Tziona
Education
Culinary School
Yiftach Sade
Goals
Stay updated on laws affecting taxation and small businesses.
Understand how new laws will directly impact his business.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Yiftach Sade
Pain Points
Business-related laws are explained with bias, often pushing a specific agenda.
It’s difficult to find a clear, neutral summary of how proposed laws might impact small businesses.
Having to sift through multiple sources just to piece together the full story is time-consuming.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Yiftach Sade
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Yiftach Sade
Yiftach runs a family restaurant and wants to stay informed about legislation that might affect his business.
Age
41
Status
Married + 2
Location
Nes Tziona
Education
Culinary School
Yiftach Sade
Goals
Stay updated on laws affecting taxation and small businesses.
Understand how new laws will directly impact his business.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Yiftach Sade
Pain Points
Business-related laws are explained with bias, often pushing a specific agenda.
It’s difficult to find a clear, neutral summary of how proposed laws might impact small businesses.
Having to sift through multiple sources just to piece together the full story is time-consuming.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Yiftach Sade
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Yiftach Sade
Yiftach runs a family restaurant and wants to stay informed about legislation that might affect his business.
Age
41
Status
Married + 2
Location
Nes Tziona
Education
Culinary School
Yiftach Sade
Goals
Stay updated on laws affecting taxation and small businesses.
Understand how new laws will directly impact his business.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Yiftach Sade
Pain Points
Business-related laws are explained with bias, often pushing a specific agenda.
It’s difficult to find a clear, neutral summary of how proposed laws might impact small businesses.
Having to sift through multiple sources just to piece together the full story is time-consuming.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Yiftach Sade
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Maya Cohen
Maya works as a high school history teacher and wants to stay informed about legislation that impacts her daily life and her ability to teach current events accurately and confidently.
Age
32
Status
Single
Location
Haifa
Education
B.Ed
Maya Cohen
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Maya Cohen
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Maya Cohen
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Maya Cohen
Maya works as a high school history teacher and wants to stay informed about legislation that impacts her daily life and her ability to teach current events accurately and confidently.
Age
32
Status
Single
Location
Haifa
Education
B.Ed
Maya Cohen
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Maya Cohen
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Maya Cohen
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Maya Cohen
Maya works as a high school history teacher and wants to stay informed about legislation that impacts her daily life and her ability to teach current events accurately and confidently.
Age
32
Status
Single
Location
Haifa
Education
B.Ed
Maya Cohen
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Maya Cohen
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Maya Cohen
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Maya Cohen
Maya works as a high school history teacher and wants to stay informed about legislation that impacts her daily life and her ability to teach current events accurately and confidently.
Age
32
Status
Single
Location
Haifa
Education
B.Ed
Maya Cohen
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Maya Cohen
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Maya Cohen
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Yiftach Sade
Yiftach runs a family restaurant and wants to stay informed about legislation that might affect his business.
Age
41
Status
Married + 2
Location
Nes Tziona
Education
Culinary School
Yiftach Sade
Goals
Stay updated on laws affecting taxation and small businesses.
Understand how new laws will directly impact his business.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Yiftach Sade
Pain Points
Business-related laws are explained with bias, often pushing a specific agenda.
It’s difficult to find a clear, neutral summary of how proposed laws might impact small businesses.
Having to sift through multiple sources just to piece together the full story is time-consuming.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Yiftach Sade
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Yiftach Sade
Yiftach runs a family restaurant and wants to stay informed about legislation that might affect his business.
Age
41
Status
Married + 2
Location
Nes Tziona
Education
Culinary School
Yiftach Sade
Goals
Stay updated on laws affecting taxation and small businesses.
Understand how new laws will directly impact his business.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Yiftach Sade
Pain Points
Business-related laws are explained with bias, often pushing a specific agenda.
It’s difficult to find a clear, neutral summary of how proposed laws might impact small businesses.
Having to sift through multiple sources just to piece together the full story is time-consuming.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Yiftach Sade
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Yiftach Sade
Yiftach runs a family restaurant and wants to stay informed about legislation that might affect his business.
Age
41
Status
Married + 2
Location
Nes Tziona
Education
Culinary School
Yiftach Sade
Goals
Stay updated on laws affecting taxation and small businesses.
Understand how new laws will directly impact his business.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Yiftach Sade
Pain Points
Business-related laws are explained with bias, often pushing a specific agenda.
It’s difficult to find a clear, neutral summary of how proposed laws might impact small businesses.
Having to sift through multiple sources just to piece together the full story is time-consuming.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Yiftach Sade
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Yiftach Sade
Yiftach runs a family restaurant and wants to stay informed about legislation that might affect his business.
Age
41
Status
Married + 2
Location
Nes Tziona
Education
Culinary School
Yiftach Sade
Goals
Stay updated on laws affecting taxation and small businesses.
Understand how new laws will directly impact his business.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Yiftach Sade
Pain Points
Business-related laws are explained with bias, often pushing a specific agenda.
It’s difficult to find a clear, neutral summary of how proposed laws might impact small businesses.
Having to sift through multiple sources just to piece together the full story is time-consuming.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Yiftach Sade
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Maya Cohen
Maya works as a high school history teacher and wants to stay informed about legislation that impacts her daily life and her ability to teach current events accurately and confidently.
Age
32
Status
Single
Location
Haifa
Education
B.Ed
Maya Cohen
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Maya Cohen
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Maya Cohen
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Maya Cohen
Maya works as a high school history teacher and wants to stay informed about legislation that impacts her daily life and her ability to teach current events accurately and confidently.
Age
32
Status
Single
Location
Haifa
Education
B.Ed
Maya Cohen
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Maya Cohen
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Maya Cohen
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Maya Cohen
Maya works as a high school history teacher and wants to stay informed about legislation that impacts her daily life and her ability to teach current events accurately and confidently.
Age
32
Status
Single
Location
Haifa
Education
B.Ed
Maya Cohen
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Maya Cohen
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Maya Cohen
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Maya Cohen
Maya works as a high school history teacher and wants to stay informed about legislation that impacts her daily life and her ability to teach current events accurately and confidently.
Age
32
Status
Single
Location
Haifa
Education
B.Ed
Maya Cohen
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Maya Cohen
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Maya Cohen
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Yiftach Sade
Yiftach runs a family restaurant and wants to stay informed about legislation that might affect his business.
Age
41
Status
Married + 2
Location
Nes Tziona
Education
Culinary School
Yiftach Sade
Goals
Stay updated on laws affecting taxation and small businesses.
Understand how new laws will directly impact his business.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Yiftach Sade
Pain Points
Business-related laws are explained with bias, often pushing a specific agenda.
It’s difficult to find a clear, neutral summary of how proposed laws might impact small businesses.
Having to sift through multiple sources just to piece together the full story is time-consuming.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Yiftach Sade
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Yiftach Sade
Yiftach runs a family restaurant and wants to stay informed about legislation that might affect his business.
Age
41
Status
Married + 2
Location
Nes Tziona
Education
Culinary School
Yiftach Sade
Goals
Stay updated on laws affecting taxation and small businesses.
Understand how new laws will directly impact his business.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Yiftach Sade
Pain Points
Business-related laws are explained with bias, often pushing a specific agenda.
It’s difficult to find a clear, neutral summary of how proposed laws might impact small businesses.
Having to sift through multiple sources just to piece together the full story is time-consuming.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Yiftach Sade
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Yiftach Sade
Yiftach runs a family restaurant and wants to stay informed about legislation that might affect his business.
Age
41
Status
Married + 2
Location
Nes Tziona
Education
Culinary School
Yiftach Sade
Goals
Stay updated on laws affecting taxation and small businesses.
Understand how new laws will directly impact his business.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Yiftach Sade
Pain Points
Business-related laws are explained with bias, often pushing a specific agenda.
It’s difficult to find a clear, neutral summary of how proposed laws might impact small businesses.
Having to sift through multiple sources just to piece together the full story is time-consuming.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Yiftach Sade
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Yiftach Sade
Yiftach runs a family restaurant and wants to stay informed about legislation that might affect his business.
Age
41
Status
Married + 2
Location
Nes Tziona
Education
Culinary School
Yiftach Sade
Goals
Stay updated on laws affecting taxation and small businesses.
Understand how new laws will directly impact his business.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Yiftach Sade
Pain Points
Business-related laws are explained with bias, often pushing a specific agenda.
It’s difficult to find a clear, neutral summary of how proposed laws might impact small businesses.
Having to sift through multiple sources just to piece together the full story is time-consuming.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Yiftach Sade
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Maya Cohen
Maya works as a high school history teacher and wants to stay informed about legislation that impacts her daily life and her ability to teach current events accurately and confidently.
Age
32
Status
Single
Location
Haifa
Education
B.Ed
Maya Cohen
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Maya Cohen
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Maya Cohen
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Maya Cohen
Maya works as a high school history teacher and wants to stay informed about legislation that impacts her daily life and her ability to teach current events accurately and confidently.
Age
32
Status
Single
Location
Haifa
Education
B.Ed
Maya Cohen
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Maya Cohen
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Maya Cohen
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Maya Cohen
Maya works as a high school history teacher and wants to stay informed about legislation that impacts her daily life and her ability to teach current events accurately and confidently.
Age
32
Status
Single
Location
Haifa
Education
B.Ed
Maya Cohen
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Maya Cohen
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Maya Cohen
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Maya Cohen
Maya works as a high school history teacher and wants to stay informed about legislation that impacts her daily life and her ability to teach current events accurately and confidently.
Age
32
Status
Single
Location
Haifa
Education
B.Ed
Maya Cohen
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Maya Cohen
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Maya Cohen
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Yiftach Sade
Yiftach runs a family restaurant and wants to stay informed about legislation that might affect his business.
Age
41
Status
Married + 2
Location
Nes Tziona
Education
Culinary School
Yiftach Sade
Goals
Stay updated on laws affecting taxation and small businesses.
Understand how new laws will directly impact his business.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Yiftach Sade
Pain Points
Business-related laws are explained with bias, often pushing a specific agenda.
It’s difficult to find a clear, neutral summary of how proposed laws might impact small businesses.
Having to sift through multiple sources just to piece together the full story is time-consuming.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Yiftach Sade
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Yiftach Sade
Yiftach runs a family restaurant and wants to stay informed about legislation that might affect his business.
Age
41
Status
Married + 2
Location
Nes Tziona
Education
Culinary School
Yiftach Sade
Goals
Stay updated on laws affecting taxation and small businesses.
Understand how new laws will directly impact his business.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Yiftach Sade
Pain Points
Business-related laws are explained with bias, often pushing a specific agenda.
It’s difficult to find a clear, neutral summary of how proposed laws might impact small businesses.
Having to sift through multiple sources just to piece together the full story is time-consuming.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Yiftach Sade
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Yiftach Sade
Yiftach runs a family restaurant and wants to stay informed about legislation that might affect his business.
Age
41
Status
Married + 2
Location
Nes Tziona
Education
Culinary School
Yiftach Sade
Goals
Stay updated on laws affecting taxation and small businesses.
Understand how new laws will directly impact his business.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Yiftach Sade
Pain Points
Business-related laws are explained with bias, often pushing a specific agenda.
It’s difficult to find a clear, neutral summary of how proposed laws might impact small businesses.
Having to sift through multiple sources just to piece together the full story is time-consuming.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Yiftach Sade
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Yiftach Sade
Yiftach runs a family restaurant and wants to stay informed about legislation that might affect his business.
Age
41
Status
Married + 2
Location
Nes Tziona
Education
Culinary School
Yiftach Sade
Goals
Stay updated on laws affecting taxation and small businesses.
Understand how new laws will directly impact his business.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Yiftach Sade
Pain Points
Business-related laws are explained with bias, often pushing a specific agenda.
It’s difficult to find a clear, neutral summary of how proposed laws might impact small businesses.
Having to sift through multiple sources just to piece together the full story is time-consuming.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Yiftach Sade
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Maya Cohen
Maya works as a high school history teacher and wants to stay informed about legislation that impacts her daily life and her ability to teach current events accurately and confidently.
Age
32
Status
Single
Location
Haifa
Education
B.Ed
Maya Cohen
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Maya Cohen
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Maya Cohen
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Maya Cohen
Maya works as a high school history teacher and wants to stay informed about legislation that impacts her daily life and her ability to teach current events accurately and confidently.
Age
32
Status
Single
Location
Haifa
Education
B.Ed
Maya Cohen
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Maya Cohen
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Maya Cohen
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Maya Cohen
Maya works as a high school history teacher and wants to stay informed about legislation that impacts her daily life and her ability to teach current events accurately and confidently.
Age
32
Status
Single
Location
Haifa
Education
B.Ed
Maya Cohen
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Maya Cohen
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Maya Cohen
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Maya Cohen
Maya works as a high school history teacher and wants to stay informed about legislation that impacts her daily life and her ability to teach current events accurately and confidently.
Age
32
Status
Single
Location
Haifa
Education
B.Ed
Maya Cohen
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Maya Cohen
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Maya Cohen
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Yiftach Sade
Yiftach runs a family restaurant and wants to stay informed about legislation that might affect his business.
Age
41
Status
Married + 2
Location
Nes Tziona
Education
Culinary School
Yiftach Sade
Goals
Stay updated on laws affecting taxation and small businesses.
Understand how new laws will directly impact his business.
Stay informed about what’s happening in the country to make educated voting decisions.
I just want to know what decisions the government is making that could affect my business and my future."
Yiftach Sade
Pain Points
Business-related laws are explained with bias, often pushing a specific agenda.
It’s difficult to find a clear, neutral summary of how proposed laws might impact small businesses.
Having to sift through multiple sources just to piece together the full story is time-consuming.
I’m tired of trying to decode complicated legal jargon. I need clear and trustworthy updates without the political spin.”
Yiftach Sade
Behaviors
Uses Google with practical keywords like "tax laws for businesses."
Skims articles for summaries and actionable points.
Prefers trusted business sites but avoids paywalls.
Joins business forums for real-life insights.
Rarely shares political content online.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Yiftach Sade
Yiftach runs a family restaurant and wants to stay informed about legislation that might affect his business.
Age
41
Status
Married + 2
Location
Nes Tziona
Education
Culinary School
Yiftach Sade
Goals
Stay updated on laws affecting taxation and small businesses.
Understand how new laws will directly impact his business.
Stay informed about what’s happening in the country to make educated voting decisions.
I just want to know what decisions the government is making that could affect my business and my future."
Yiftach Sade
Pain Points
Business-related laws are explained with bias, often pushing a specific agenda.
It’s difficult to find a clear, neutral summary of how proposed laws might impact small businesses.
Having to sift through multiple sources just to piece together the full story is time-consuming.
I’m tired of trying to decode complicated legal jargon. I need clear and trustworthy updates without the political spin.”
Yiftach Sade
Behaviors
Uses Google with practical keywords like "tax laws for businesses."
Skims articles for summaries and actionable points.
Prefers trusted business sites but avoids paywalls.
Joins business forums for real-life insights.
Rarely shares political content online.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Yiftach Sade
Yiftach runs a family restaurant and wants to stay informed about legislation that might affect his business.
Age
41
Status
Married + 2
Location
Nes Tziona
Education
Culinary School
Yiftach Sade
Goals
Stay updated on laws affecting taxation and small businesses.
Understand how new laws will directly impact his business.
Stay informed about what’s happening in the country to make educated voting decisions.
I just want to know what decisions the government is making that could affect my business and my future."
Yiftach Sade
Pain Points
Business-related laws are explained with bias, often pushing a specific agenda.
It’s difficult to find a clear, neutral summary of how proposed laws might impact small businesses.
Having to sift through multiple sources just to piece together the full story is time-consuming.
I’m tired of trying to decode complicated legal jargon. I need clear and trustworthy updates without the political spin.”
Yiftach Sade
Behaviors
Uses Google with practical keywords like "tax laws for businesses."
Skims articles for summaries and actionable points.
Prefers trusted business sites but avoids paywalls.
Joins business forums for real-life insights.
Rarely shares political content online.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Yiftach Sade
Yiftach runs a family restaurant and wants to stay informed about legislation that might affect his business.
Age
41
Status
Married + 2
Location
Nes Tziona
Education
Culinary School
Yiftach Sade
Goals
Stay updated on laws affecting taxation and small businesses.
Understand how new laws will directly impact his business.
Stay informed about what’s happening in the country to make educated voting decisions.
I just want to know what decisions the government is making that could affect my business and my future."
Yiftach Sade
Pain Points
Business-related laws are explained with bias, often pushing a specific agenda.
It’s difficult to find a clear, neutral summary of how proposed laws might impact small businesses.
Having to sift through multiple sources just to piece together the full story is time-consuming.
I’m tired of trying to decode complicated legal jargon. I need clear and trustworthy updates without the political spin.”
Yiftach Sade
Behaviors
Uses Google with practical keywords like "tax laws for businesses."
Skims articles for summaries and actionable points.
Prefers trusted business sites but avoids paywalls.
Joins business forums for real-life insights.
Rarely shares political content online.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Maya Cohen
Maya works as a high school history teacher and wants to stay informed about legislation that impacts her daily life and her ability to teach current events accurately and confidently.
Age
32
Status
Single
Location
Haifa
Education
B.Ed
Maya Cohen
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Maya Cohen
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Maya Cohen
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Maya Cohen
Maya works as a high school history teacher and wants to stay informed about legislation that impacts her daily life and her ability to teach current events accurately and confidently.
Age
32
Status
Single
Location
Haifa
Education
B.Ed
Maya Cohen
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Maya Cohen
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Maya Cohen
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Maya Cohen
Maya works as a high school history teacher and wants to stay informed about legislation that impacts her daily life and her ability to teach current events accurately and confidently.
Age
32
Status
Single
Location
Haifa
Education
B.Ed
Maya Cohen
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Maya Cohen
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Maya Cohen
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Maya Cohen
Maya works as a high school history teacher and wants to stay informed about legislation that impacts her daily life and her ability to teach current events accurately and confidently.
Age
32
Status
Single
Location
Haifa
Education
B.Ed
Maya Cohen
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Maya Cohen
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Maya Cohen
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Yiftach Sade
Yiftach runs a family restaurant and wants to stay informed about legislation that might affect his business.
Age
41
Status
Married + 2
Location
Nes Tziona
Education
Culinary School
Yiftach Sade
Goals
Stay updated on laws affecting taxation and small businesses.
Understand how new laws will directly impact his business.
Stay informed about what’s happening in the country to make educated voting decisions.
I just want to know what decisions the government is making that could affect my business and my future."
Yiftach Sade
Pain Points
Business-related laws are explained with bias, often pushing a specific agenda.
It’s difficult to find a clear, neutral summary of how proposed laws might impact small businesses.
Having to sift through multiple sources just to piece together the full story is time-consuming.
I’m tired of trying to decode complicated legal jargon. I need clear and trustworthy updates without the political spin.”
Yiftach Sade
Behaviors
Uses Google with practical keywords like "tax laws for businesses."
Skims articles for summaries and actionable points.
Prefers trusted business sites but avoids paywalls.
Joins business forums for real-life insights.
Rarely shares political content online.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Yiftach Sade
Yiftach runs a family restaurant and wants to stay informed about legislation that might affect his business.
Age
41
Status
Married + 2
Location
Nes Tziona
Education
Culinary School
Yiftach Sade
Goals
Stay updated on laws affecting taxation and small businesses.
Understand how new laws will directly impact his business.
Stay informed about what’s happening in the country to make educated voting decisions.
I just want to know what decisions the government is making that could affect my business and my future."
Yiftach Sade
Pain Points
Business-related laws are explained with bias, often pushing a specific agenda.
It’s difficult to find a clear, neutral summary of how proposed laws might impact small businesses.
Having to sift through multiple sources just to piece together the full story is time-consuming.
I’m tired of trying to decode complicated legal jargon. I need clear and trustworthy updates without the political spin.”
Yiftach Sade
Behaviors
Uses Google with practical keywords like "tax laws for businesses."
Skims articles for summaries and actionable points.
Prefers trusted business sites but avoids paywalls.
Joins business forums for real-life insights.
Rarely shares political content online.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Yiftach Sade
Yiftach runs a family restaurant and wants to stay informed about legislation that might affect his business.
Age
41
Status
Married + 2
Location
Nes Tziona
Education
Culinary School
Yiftach Sade
Goals
Stay updated on laws affecting taxation and small businesses.
Understand how new laws will directly impact his business.
Stay informed about what’s happening in the country to make educated voting decisions.
I just want to know what decisions the government is making that could affect my business and my future."
Yiftach Sade
Pain Points
Business-related laws are explained with bias, often pushing a specific agenda.
It’s difficult to find a clear, neutral summary of how proposed laws might impact small businesses.
Having to sift through multiple sources just to piece together the full story is time-consuming.
I’m tired of trying to decode complicated legal jargon. I need clear and trustworthy updates without the political spin.”
Yiftach Sade
Behaviors
Uses Google with practical keywords like "tax laws for businesses."
Skims articles for summaries and actionable points.
Prefers trusted business sites but avoids paywalls.
Joins business forums for real-life insights.
Rarely shares political content online.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Yiftach Sade
Yiftach runs a family restaurant and wants to stay informed about legislation that might affect his business.
Age
41
Status
Married + 2
Location
Nes Tziona
Education
Culinary School
Yiftach Sade
Goals
Stay updated on laws affecting taxation and small businesses.
Understand how new laws will directly impact his business.
Stay informed about what’s happening in the country to make educated voting decisions.
I just want to know what decisions the government is making that could affect my business and my future."
Yiftach Sade
Pain Points
Business-related laws are explained with bias, often pushing a specific agenda.
It’s difficult to find a clear, neutral summary of how proposed laws might impact small businesses.
Having to sift through multiple sources just to piece together the full story is time-consuming.
I’m tired of trying to decode complicated legal jargon. I need clear and trustworthy updates without the political spin.”
Yiftach Sade
Behaviors
Uses Google with practical keywords like "tax laws for businesses."
Skims articles for summaries and actionable points.
Prefers trusted business sites but avoids paywalls.
Joins business forums for real-life insights.
Rarely shares political content online.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Maya Cohen
Maya works as a high school history teacher and wants to stay informed about legislation that impacts her daily life and her ability to teach current events accurately and confidently.
Age
32
Status
Single
Location
Haifa
Education
B.Ed
Maya Cohen
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Maya Cohen
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Maya Cohen
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Maya Cohen
Maya works as a high school history teacher and wants to stay informed about legislation that impacts her daily life and her ability to teach current events accurately and confidently.
Age
32
Status
Single
Location
Haifa
Education
B.Ed
Maya Cohen
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Maya Cohen
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Maya Cohen
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Maya Cohen
Maya works as a high school history teacher and wants to stay informed about legislation that impacts her daily life and her ability to teach current events accurately and confidently.
Age
32
Status
Single
Location
Haifa
Education
B.Ed
Maya Cohen
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Maya Cohen
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Maya Cohen
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Maya Cohen
Maya works as a high school history teacher and wants to stay informed about legislation that impacts her daily life and her ability to teach current events accurately and confidently.
Age
32
Status
Single
Location
Haifa
Education
B.Ed
Maya Cohen
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Maya Cohen
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Maya Cohen
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Yiftach Sade
Yiftach runs a family restaurant and wants to stay informed about legislation that might affect his business.
Age
41
Status
Married + 2
Location
Nes Tziona
Education
Culinary School
Yiftach Sade
Goals
Stay updated on laws affecting taxation and small businesses.
Understand how new laws will directly impact his business.
Stay informed about what’s happening in the country to make educated voting decisions.
I just want to know what decisions the government is making that could affect my business and my future."
Yiftach Sade
Pain Points
Business-related laws are explained with bias, often pushing a specific agenda.
It’s difficult to find a clear, neutral summary of how proposed laws might impact small businesses.
Having to sift through multiple sources just to piece together the full story is time-consuming.
I’m tired of trying to decode complicated legal jargon. I need clear and trustworthy updates without the political spin.”
Yiftach Sade
Behaviors
Uses Google with practical keywords like "tax laws for businesses."
Skims articles for summaries and actionable points.
Prefers trusted business sites but avoids paywalls.
Joins business forums for real-life insights.
Rarely shares political content online.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Yiftach Sade
Yiftach runs a family restaurant and wants to stay informed about legislation that might affect his business.
Age
41
Status
Married + 2
Location
Nes Tziona
Education
Culinary School
Yiftach Sade
Goals
Stay updated on laws affecting taxation and small businesses.
Understand how new laws will directly impact his business.
Stay informed about what’s happening in the country to make educated voting decisions.
I just want to know what decisions the government is making that could affect my business and my future."
Yiftach Sade
Pain Points
Business-related laws are explained with bias, often pushing a specific agenda.
It’s difficult to find a clear, neutral summary of how proposed laws might impact small businesses.
Having to sift through multiple sources just to piece together the full story is time-consuming.
I’m tired of trying to decode complicated legal jargon. I need clear and trustworthy updates without the political spin.”
Yiftach Sade
Behaviors
Uses Google with practical keywords like "tax laws for businesses."
Skims articles for summaries and actionable points.
Prefers trusted business sites but avoids paywalls.
Joins business forums for real-life insights.
Rarely shares political content online.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Yiftach Sade
Yiftach runs a family restaurant and wants to stay informed about legislation that might affect his business.
Age
41
Status
Married + 2
Location
Nes Tziona
Education
Culinary School
Yiftach Sade
Goals
Stay updated on laws affecting taxation and small businesses.
Understand how new laws will directly impact his business.
Stay informed about what’s happening in the country to make educated voting decisions.
I just want to know what decisions the government is making that could affect my business and my future."
Yiftach Sade
Pain Points
Business-related laws are explained with bias, often pushing a specific agenda.
It’s difficult to find a clear, neutral summary of how proposed laws might impact small businesses.
Having to sift through multiple sources just to piece together the full story is time-consuming.
I’m tired of trying to decode complicated legal jargon. I need clear and trustworthy updates without the political spin.”
Yiftach Sade
Behaviors
Uses Google with practical keywords like "tax laws for businesses."
Skims articles for summaries and actionable points.
Prefers trusted business sites but avoids paywalls.
Joins business forums for real-life insights.
Rarely shares political content online.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Yiftach Sade
Yiftach runs a family restaurant and wants to stay informed about legislation that might affect his business.
Age
41
Status
Married + 2
Location
Nes Tziona
Education
Culinary School
Yiftach Sade
Goals
Stay updated on laws affecting taxation and small businesses.
Understand how new laws will directly impact his business.
Stay informed about what’s happening in the country to make educated voting decisions.
I just want to know what decisions the government is making that could affect my business and my future."
Yiftach Sade
Pain Points
Business-related laws are explained with bias, often pushing a specific agenda.
It’s difficult to find a clear, neutral summary of how proposed laws might impact small businesses.
Having to sift through multiple sources just to piece together the full story is time-consuming.
I’m tired of trying to decode complicated legal jargon. I need clear and trustworthy updates without the political spin.”
Yiftach Sade
Behaviors
Uses Google with practical keywords like "tax laws for businesses."
Skims articles for summaries and actionable points.
Prefers trusted business sites but avoids paywalls.
Joins business forums for real-life insights.
Rarely shares political content online.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Maya Cohen
Maya works as a high school history teacher and wants to stay informed about legislation that impacts her daily life and her ability to teach current events accurately and confidently.
Age
32
Status
Single
Location
Haifa
Education
B.Ed
Maya Cohen
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Maya Cohen
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Maya Cohen
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Maya Cohen
Maya works as a high school history teacher and wants to stay informed about legislation that impacts her daily life and her ability to teach current events accurately and confidently.
Age
32
Status
Single
Location
Haifa
Education
B.Ed
Maya Cohen
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Maya Cohen
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Maya Cohen
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Maya Cohen
Maya works as a high school history teacher and wants to stay informed about legislation that impacts her daily life and her ability to teach current events accurately and confidently.
Age
32
Status
Single
Location
Haifa
Education
B.Ed
Maya Cohen
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Maya Cohen
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Maya Cohen
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Maya Cohen
Maya works as a high school history teacher and wants to stay informed about legislation that impacts her daily life and her ability to teach current events accurately and confidently.
Age
32
Status
Single
Location
Haifa
Education
B.Ed
Maya Cohen
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Maya Cohen
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Maya Cohen
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Yiftach Sade
Yiftach runs a family restaurant and wants to stay informed about legislation that might affect his business.
Age
41
Status
Married + 2
Location
Nes Tziona
Education
Culinary School
Yiftach Sade
Goals
Stay updated on laws affecting taxation and small businesses.
Understand how new laws will directly impact his business.
Stay informed about what’s happening in the country to make educated voting decisions.
I just want to know what decisions the government is making that could affect my business and my future."
Yiftach Sade
Pain Points
Business-related laws are explained with bias, often pushing a specific agenda.
It’s difficult to find a clear, neutral summary of how proposed laws might impact small businesses.
Having to sift through multiple sources just to piece together the full story is time-consuming.
I’m tired of trying to decode complicated legal jargon. I need clear and trustworthy updates without the political spin.”
Yiftach Sade
Behaviors
Uses Google with practical keywords like "tax laws for businesses."
Skims articles for summaries and actionable points.
Prefers trusted business sites but avoids paywalls.
Joins business forums for real-life insights.
Rarely shares political content online.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Yiftach Sade
Yiftach runs a family restaurant and wants to stay informed about legislation that might affect his business.
Age
41
Status
Married + 2
Location
Nes Tziona
Education
Culinary School
Yiftach Sade
Goals
Stay updated on laws affecting taxation and small businesses.
Understand how new laws will directly impact his business.
Stay informed about what’s happening in the country to make educated voting decisions.
I just want to know what decisions the government is making that could affect my business and my future."
Yiftach Sade
Pain Points
Business-related laws are explained with bias, often pushing a specific agenda.
It’s difficult to find a clear, neutral summary of how proposed laws might impact small businesses.
Having to sift through multiple sources just to piece together the full story is time-consuming.
I’m tired of trying to decode complicated legal jargon. I need clear and trustworthy updates without the political spin.”
Yiftach Sade
Behaviors
Uses Google with practical keywords like "tax laws for businesses."
Skims articles for summaries and actionable points.
Prefers trusted business sites but avoids paywalls.
Joins business forums for real-life insights.
Rarely shares political content online.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Yiftach Sade
Yiftach runs a family restaurant and wants to stay informed about legislation that might affect his business.
Age
41
Status
Married + 2
Location
Nes Tziona
Education
Culinary School
Yiftach Sade
Goals
Stay updated on laws affecting taxation and small businesses.
Understand how new laws will directly impact his business.
Stay informed about what’s happening in the country to make educated voting decisions.
I just want to know what decisions the government is making that could affect my business and my future."
Yiftach Sade
Pain Points
Business-related laws are explained with bias, often pushing a specific agenda.
It’s difficult to find a clear, neutral summary of how proposed laws might impact small businesses.
Having to sift through multiple sources just to piece together the full story is time-consuming.
I’m tired of trying to decode complicated legal jargon. I need clear and trustworthy updates without the political spin.”
Yiftach Sade
Behaviors
Uses Google with practical keywords like "tax laws for businesses."
Skims articles for summaries and actionable points.
Prefers trusted business sites but avoids paywalls.
Joins business forums for real-life insights.
Rarely shares political content online.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Yiftach Sade
Yiftach runs a family restaurant and wants to stay informed about legislation that might affect his business.
Age
41
Status
Married + 2
Location
Nes Tziona
Education
Culinary School
Yiftach Sade
Goals
Stay updated on laws affecting taxation and small businesses.
Understand how new laws will directly impact his business.
Stay informed about what’s happening in the country to make educated voting decisions.
I just want to know what decisions the government is making that could affect my business and my future."
Yiftach Sade
Pain Points
Business-related laws are explained with bias, often pushing a specific agenda.
It’s difficult to find a clear, neutral summary of how proposed laws might impact small businesses.
Having to sift through multiple sources just to piece together the full story is time-consuming.
I’m tired of trying to decode complicated legal jargon. I need clear and trustworthy updates without the political spin.”
Yiftach Sade
Behaviors
Uses Google with practical keywords like "tax laws for businesses."
Skims articles for summaries and actionable points.
Prefers trusted business sites but avoids paywalls.
Joins business forums for real-life insights.
Rarely shares political content online.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Maya Cohen
Maya works as a high school history teacher and wants to stay informed about legislation that impacts her daily life and her ability to teach current events accurately and confidently.
Age
32
Status
Single
Location
Haifa
Education
B.Ed
Maya Cohen
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Maya Cohen
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Maya Cohen
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Maya Cohen
Maya works as a high school history teacher and wants to stay informed about legislation that impacts her daily life and her ability to teach current events accurately and confidently.
Age
32
Status
Single
Location
Haifa
Education
B.Ed
Maya Cohen
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Maya Cohen
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Maya Cohen
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Maya Cohen
Maya works as a high school history teacher and wants to stay informed about legislation that impacts her daily life and her ability to teach current events accurately and confidently.
Age
32
Status
Single
Location
Haifa
Education
B.Ed
Maya Cohen
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Maya Cohen
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Maya Cohen
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Maya Cohen
Maya works as a high school history teacher and wants to stay informed about legislation that impacts her daily life and her ability to teach current events accurately and confidently.
Age
32
Status
Single
Location
Haifa
Education
B.Ed
Maya Cohen
Goals
Stay informed about political processes to explain the Israeli democratic system to her students.
Understand decision-making procedures to enrich lessons with relevant, current knowledge.
Stay informed about what’s happening in the country to make educated voting decisions.
Staying informed helps me be a better teacher and a more responsible citizen."
Maya Cohen
Pain Points
News outlets tend to focus on one perspective, leaving out crucial opposing arguments.
Political updates are often framed to fit the outlet’s agenda, making it hard to trust the information.
Understanding the broader impact of laws requires extensive research across different sources.
Finding accurate, unbiased information feels like a full-time job. I need something straightforward and reliable."
Maya Cohen
Behaviors
Reads full articles and official government websites.
Cross-checks multiple sources for balanced perspectives.
Participates in online forums for political discussions.
Watches educational videos and listens to podcasts.
Shares articles on social media to encourage debates.
I like to dive deep, compare different sources, and understand every side of the story before forming my opinion."
Competitve Analysis Insights
Competitor
Strengths
Strengths,
Weaknesses
Weaknesses,
Key Learnings
Key Learnings
Full and accurate information
Full and accurate information
Outdated UX, difficult navigation |
Outdated UX, difficult navigation |
Need for accessible presentation |
Need for accessible presentation |
Open access to data |
Open access to data |
Open access to data |
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Reliable, comprehensive legal information |
Reliable, comprehensive legal information |
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High accessibility |
High accessibility |
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Fast, trustworthy information understanding |
Fast, trustworthy information understanding |
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Data Analysis
Mapping Legislative Data: Structuring Complexity for User Understanding
As part of designing an accessible experience around legislative proposals, I conducted an in-depth analysis of the available data.
This data analysis shaped how information is displayed throughout the platform, ensuring that users can easily grasp the context, status, and key details of each bill without being overwhelmed.
I mapped each field associated with a bill (e.g., status, initiator, committee, voting dates).
I identified the logical connections between fields (e.g., how a bill's status changes across different stages).
I assessed the importance of each field for user understanding, focusing on clarity and relevance.
Information Architecture
Wireframes & User Testing
Before moving into high-fidelity design, I crafted several rounds of wireframes to explore structure, hierarchy, and user flow. I tested early versions with potential users to validate assumptions, spot friction points, and understand what really resonated. Each round of feedback led to thoughtful iterations, some small, some structural - until the experience felt intuitive, focused, and useful. These sessions not only shaped the design, but also deepened my understanding of how people engage with legislative content.
Branding
אבג
Heebo
Let's Work Together :)
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052-2690656
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Design and development by Lotem Eldar